Audrey Julienne is an independent marketing expert who helps companies and brands navigate the marketing, advertising and promotion seas.

Through a successful career both in agencies and as a marketing manager for a $20 million brand in the US, she acquired a solid grasp of all promotional tactics, both on and off-line and their relevance to one’s objective and situation.

Audrey graduated in 1994 with a master in Information & Communication from Aix-Marseille University in France. She then followed a post-grad program specializing in Corporate Communication. After experiencing the client side and working for a retail brand in France, she decided to explore the agency side. Through her project manager position, she touched all sides of the prism: brand identity, packaging and merchandising, media-purchase, web design and on-line promotions, print, TV and radio productions, direct marketing, public relations…

In 2004, Audrey moved to Philadelphia to overview the marketing initiatives for a French pharmaceutical laboratory and participated in the company’s double- digit growth for 3 years. In 2008 she created Raison d’Etre, with the objective of bringing her corporate level knowledge and experience to the small business industry.

To keep up with the constant changes in the marketing and advertising world, Audrey is actively involved in the Philadelphia Advertising Club and Center City Proprietor Association, where she sits on committees. She is also a member of the Philadelphia chapter of the American Marketing Association and the Greater Philadelphia Chamber of Commerce.